Special issue: Gaming
guest editors: Dr. Yuri Seo (Victoria University of Wellington New Zealand), Professor Margo Buchanan-Oliver (University of Auckland New Zealand), Professor Kim-Shyan Fam (Victoria University of Wellington New Zealand)
| Alternative title: | Gaming |
|---|---|
| Year of publication: |
[2015]
|
| Other Persons: | Seo, Yuri (ed.) ; Buchanan-Oliver, Margo (ed.) ; Fam, Kim Shyan (ed.) |
| Publisher: |
Chichester : Wiley |
| Subject: | Computerspiel | Video game | Produktqualität | Product quality | Verkaufsförderung | Sales promotion | Internetnutzung | Internet usage | Virales Marketing | Viral marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
| Extent: | Seite 353-409 Illustrationen |
|---|---|
| Series: | Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. volume 14, issue no. 6 (November-December 2015) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enthält 6 Beiträge |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011508906