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isPartOf:"Journal of consumer behaviour : an international research review"
~subject:"Befragung"
~subject:"Betriebliche Wertschöpfung"
~subject:"Mediennutzung"
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Befragung
Betriebliche Wertschöpfung
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Social Web
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Social web
22
Consumer behaviour
9
Konsumentenverhalten
9
Viral marketing
5
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5
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4
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Internetnutzung
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Online-Marketing
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Beziehungsmarketing
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Facebook, Inc.
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Journal of consumer behaviour : an international research review
Journal of business research : JBR
22
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of internet marketing and advertising : IJIMA
9
Journal of retailing and consumer services
8
Journal of strategic marketing
8
Young consumers : insight and ideas for responsible marketers
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
Handbook of social media management : value chain and business models in changing media markets
5
Information systems research : ISR
5
International journal of market research : JMRS ; the journal of the Market Research Society
5
Journal of advertising research
5
Technological forecasting & social change : an international journal
5
Digitale Dämmerung : die Entmaterialisierung der Medienwirtschaft
4
Journal of media business studies
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Qualitative market research : an international journal
4
The journal of brand management : an international journal
4
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
4
Asia Pacific journal of marketing and logistics
3
Electronic commerce research and applications
3
International journal of hospitality management
3
International journal of networking and virtual organisations : IJNVO
3
International journal of technology marketing : IJTMkt
3
International journal on media management : JMM
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of service theory and practice : JSTP
3
Journal of the Academy of Marketing Science
3
Marketing theory
3
NBER working paper series
3
Psychology & marketing
3
Service business
3
Social-Media-Handbuch : Theorien, Methoden, Modelle
3
SpringerLink / Bücher
3
Supply chain management : an international journal
3
Tourism management : research, policies, practice
3
Web 2.0 : neue Perspektiven für Marketing und Medien
3
Wertschöpfung durch Medien im Wandel
3
American economic review
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Facebook, self-disclosure, and brand-mediated intimacy : identifying value creating behaviors
Hassan, Mahmud
;
Mydock, Suni <III>
;
Pervan, Simon J.
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 493-502
Persistent link: https://www.econbiz.de/10011580767
Saved in:
2
Consumer activity in social media : managerial approaches to consumers' social media behavior
Heinonen, Kristina
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
6
,
pp. 356-364
Persistent link: https://www.econbiz.de/10009424836
Saved in:
3
Engaging customers on Facebook : challenges for e-retailers
Harris, Lisa
;
Dennis, Charles
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
6
,
pp. 338-346
Persistent link: https://www.econbiz.de/10009424839
Saved in:
4
Special issue : Untangling the web : exploring the boundaries of social media and consumer generated content
Pitt, Leyland F.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009424870
Saved in:
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