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isPartOf:"Journal of consumer behaviour : an international research review"
~subject:"Befragung"
~subject:"Beziehungsmarketing"
~subject:"Relationship marketing"
~subject:"Video game"
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Beziehungsmarketing
Relationship marketing
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9
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9
Viral marketing
5
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Kartastenp, Elina
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Journal of consumer behaviour : an international research review
Journal of business research : JBR
100
Journal of retailing and consumer services
66
Industrial marketing management : the international journal for industrial and high-tech firms
36
International journal of internet marketing and advertising : IJIMA
35
The journal of product & brand management
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
Journal of strategic marketing
25
Technological forecasting & social change : an international journal
23
The journal of brand management : an international journal
23
Business horizons
19
International journal of electronic marketing and retailing : IJEMR
19
Journal of internet commerce
19
Journal of promotion management : innovations in planning and applied research
18
Marketing intelligence & planning
18
Journal of marketing communications
16
The journal of services marketing
16
Journal of marketing
15
Journal of service management
15
International journal of business information systems : IJBIS
14
International journal of e-business research : an official publication of the Information Resources Management Association
14
Journal of the Academy of Marketing Science
14
Psychology & marketing
14
Tourism management : research, policies, practice
14
Asia Pacific journal of marketing and logistics
13
International journal of electronic commerce : IJEC
13
International journal of electronic customer relationship management : IJECRM
13
Journal of electronic commerce research : JECR
13
SpringerLink / Bücher
13
Cogent business & management
12
Journal of hospitality marketing & management
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Information systems research : ISR
11
Journal of customer behaviour
11
Journal of marketing management : MM
11
The journal of business & industrial marketing
11
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
10
International journal of hospitality management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
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ECONIS (ZBW)
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1
Facebook, self-disclosure, and brand-mediated intimacy : identifying value creating behaviors
Hassan, Mahmud
;
Mydock, Suni <III>
;
Pervan, Simon J.
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 493-502
Persistent link: https://www.econbiz.de/10011580767
Saved in:
2
Online identity construction : how gamers redefine their identity in experiential communities
Pinto, Diego Costa
;
Reale, Getúlio
;
Segabinazzi, Rodrigo
; …
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 399-409
Persistent link: https://www.econbiz.de/10011508898
Saved in:
3
Special issue: Gaming
Seo, Yuri
(
ed.
);
Buchanan-Oliver, Margo
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011508906
Saved in:
4
The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation
Chen, Kuan-Ju
;
Kim, Jooyoung
;
Lin, Jhih-Syuan
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
3
,
pp. 208-218
Persistent link: https://www.econbiz.de/10011376321
Saved in:
5
Online lifestyle consumption community dynamics : a practice-based analysis
Närvänen, Elina
;
Kartastenp, Elina
;
Kuusela, Hannu
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
5
,
pp. 358-369
Persistent link: https://www.econbiz.de/10010200863
Saved in:
6
Engaging customers on Facebook : challenges for e-retailers
Harris, Lisa
;
Dennis, Charles
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
6
,
pp. 338-346
Persistent link: https://www.econbiz.de/10009424839
Saved in:
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