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isPartOf:"Journal of consumer behaviour : an international research review"
~subject:"Befragung"
~subject:"Marketingmanagement"
~subject:"Marktforschung"
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Journal of consumer behaviour : an international research review
Journal of business research : JBR
21
International journal of market research : JMRS ; the journal of the Market Research Society
19
International journal of internet marketing and advertising : IJIMA
15
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Springer eBook Collection
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Business horizons
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Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
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International journal of market research
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International journal of advertising : the review of marketing communications
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Journal of marketing research : JMR
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Journal of promotion management : innovations in planning and applied research
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Journal of retailing and consumer services
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The journal of brand management : an international journal
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Young consumers : insight and ideas for responsible marketers
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Cogent business & management
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European journal of marketing : EJM
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European research studies
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Information systems research : ISR
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International journal of e-business research : an official publication of the Information Resources Management Association
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing education : JME
4
Journal of open innovation : technology, market, and complexity
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Web 2.0 : neue Perspektiven für Marketing und Medien
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Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
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Consumer activity in social media : managerial approaches to consumers' social media behavior
Heinonen, Kristina
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
6
,
pp. 356-364
Persistent link: https://www.econbiz.de/10009424836
Saved in:
2
Influence of social networking site and user access method on social media evaluation
Heinrichs, John H.
;
Lim, Jeen-su
;
Lim, Kee-sook
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
6
,
pp. 347-355
Persistent link: https://www.econbiz.de/10009424837
Saved in:
3
Engaging customers on Facebook : challenges for e-retailers
Harris, Lisa
;
Dennis, Charles
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
6
,
pp. 338-346
Persistent link: https://www.econbiz.de/10009424839
Saved in:
4
Mining messages : expoloring consumer response to consumer- vs. firm-generated ads
Pehlivan, Ekin
;
Sarican, Funda
;
Berthon, Pierre R.
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
6
,
pp. 313-321
Persistent link: https://www.econbiz.de/10009424857
Saved in:
5
Special issue : Untangling the web : exploring the boundaries of social media and consumer generated content
Pitt, Leyland F.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009424870
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