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isPartOf:"Journal of consumer behaviour : an international research review"
~subject:"Befragung"
~subject:"Online-Marketing"
~subject:"Persönlichkeitspsychologie"
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Online-Marketing
Persönlichkeitspsychologie
Social Web
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Social web
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Consumer behaviour
9
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9
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5
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Rossi, Carlos Alberto Vargas
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Journal of consumer behaviour : an international research review
Journal of business research : JBR
187
International journal of internet marketing and advertising : IJIMA
110
Journal of retailing and consumer services
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
69
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
64
Journal of marketing communications
61
Technological forecasting & social change : an international journal
60
International journal of advertising : the review of marketing communications
59
Industrial marketing management : the international journal for industrial and high-tech firms
58
Journal of promotion management : innovations in planning and applied research
53
Tourism management : research, policies, practice
50
Information systems research : ISR
47
International journal of hospitality management
47
Business horizons
44
The journal of product & brand management
43
Journal of internet commerce
41
Cogent business & management
40
Journal of management information systems : JMIS
39
SpringerLink / Bücher
39
International journal of electronic marketing and retailing : IJEMR
37
International journal of technology marketing : IJTMkt
35
Springer eBook Collection
35
The journal of brand management : an international journal
33
Marketing intelligence & planning
32
International journal of business information systems : IJBIS
30
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
Journal of travel and tourism marketing
29
Electronic commerce research
28
International journal of contemporary hospitality management
27
Journal of marketing
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
26
Journal of strategic marketing
26
Psychology & marketing
26
Journal of electronic commerce research : JECR
25
Journal of marketing management : MM
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of advertising research
24
Journal of hospitality marketing & management
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
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ECONIS (ZBW)
7
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1
Reconnecting with the past in social media : the moderating role of social influence in nostalgia marketing on Pinterest
Youn, Seounmi
;
Jin, Seunga Venus
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
6
,
pp. 565-576
Persistent link: https://www.econbiz.de/10011815001
Saved in:
2
Online identity construction : how gamers redefine their identity in experiential communities
Pinto, Diego Costa
;
Reale, Getúlio
;
Segabinazzi, Rodrigo
; …
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 399-409
Persistent link: https://www.econbiz.de/10011508898
Saved in:
3
Millennial teens design and redesign themselves in online social networks
Doster, Leigh
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
4
,
pp. 267-279
Persistent link: https://www.econbiz.de/10009780522
Saved in:
4
Engaging customers on Facebook : challenges for e-retailers
Harris, Lisa
;
Dennis, Charles
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
6
,
pp. 338-346
Persistent link: https://www.econbiz.de/10009424839
Saved in:
5
E-word-of-mouth on health social networking sites : an opportunity for tailored health communication
Liang, Bo
;
Scammon, Debra L.
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
6
,
pp. 322-331
Persistent link: https://www.econbiz.de/10009424842
Saved in:
6
Mining messages : expoloring consumer response to consumer- vs. firm-generated ads
Pehlivan, Ekin
;
Sarican, Funda
;
Berthon, Pierre R.
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
6
,
pp. 313-321
Persistent link: https://www.econbiz.de/10009424857
Saved in:
7
Special issue : Untangling the web : exploring the boundaries of social media and consumer generated content
Pitt, Leyland F.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009424870
Saved in:
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