Reconnecting with the past in social media : the moderating role of social influence in nostalgia marketing on Pinterest
Seounmi Youn, Seunga Venus Jin
| Year of publication: |
November-December 2017
|
|---|---|
| Authors: | Youn, Seounmi ; Jin, Seunga Venus |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 16.2017, 6, p. 565-576
|
| Subject: | Levi Strauss & Co. | Online-Marketing | Internet marketing | Social Web | Social web | Virales Marketing | Viral marketing | Unternehmensgeschichte | Business history | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Fallstudie ; Case study ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.1655 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011815001