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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"BestMasters"
~isPartOf:"Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis"
~subject:"Consumer behaviour"
~subject:"Wahrnehmung"
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Consumer behaviour
Wahrnehmung
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
BestMasters
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
Psychology & marketing
9
Journal of business research : JBR
8
Journal of marketing research : JMR
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of retailing and consumer services
5
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
5
European research studies
4
Marketing letters : a journal of research in marketing
4
The journal of product & brand management
4
European journal of marketing
3
Faculty & research / Insead : working paper series
3
Handbook of developments in consumer behaviour
3
International journal of consumer studies
3
Journal of consumer behaviour : an international research review
3
SpringerLink / Bücher
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
International journal of internet marketing and advertising : IJIMA
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of internet commerce
2
Journal of marketing communications
2
AMS review : official publication of the Academy of Marketing Science
1
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the strategic role of neuromarketing and consumer neuroscience
1
Arbeitspapiere der Nordakademie
1
Business Advancement through Technology Volume I : Markets and Marketing in Transition
1
Cuadernos de administración : quarterly publication of Facultad de Ciencias de la Administración, Universidad del Valle
1
Decision
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
Documentos ocasionales / Banco de España
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Economics : the open-access, open-assessment e-journal
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ECONIS (ZBW)
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Uncovering the WHY of consumer behavior : from neuroscience to implementation
Strelow, Enrique
;
Scheier, Christian
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
35
(
2018
)
1
,
pp. 102-108
Persistent link: https://www.econbiz.de/10011965191
Saved in:
2
A ticket for your thoughts : method for predicting content recall and sales using neural similarity of moviegoers
Barnett, Samuel B.
;
Cerf, Moran
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
1
,
pp. 160-181
Persistent link: https://www.econbiz.de/10011763945
Saved in:
3
An interdisciplinary lens on consciousness : the consciousness continuum and how to (not) study it in the brain and the gut, a commentary on Williams and Poehlman
Plassmann, Hilke
;
Mormann, Milica
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
2
,
pp. 258-265
Persistent link: https://www.econbiz.de/10011738747
Saved in:
4
Smellizing cookies and salivating : a focus on olfactory imagery
Krishna, Aradhna
;
Morrin, Maureen
;
Sayin, Eda
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10010381022
Saved in:
5
EEG-basierte Erfassung von Aufmerksamkeitsprofilen : Grundlagenforschung zur Reduzierung der psychischen Belastung am Arbeitsplatz
Scholz, André
-
2014
Persistent link: https://www.econbiz.de/10010472112
Saved in:
6
EEG-basierte Erfassung von Aufmerksamkeitsprofilen : Grundlagenforschung zur Reduzierung der psychischen Belastung am Arbeitsplatz
Scholz, André
-
2014
Die Belastung an vielen Arbeitsplätzen hat sich in den letzten Jahrzehnten von einer überwiegend körperlichen Anstrengung hin zu einer kognitiven Belastung entwickelt. Dies führt u. a. auch zu einer zunehmenden psychischen Belastung von Arbeitnehmern. André Scholz verbindet in seiner...
Persistent link: https://www.econbiz.de/10013505204
Saved in:
7
A tiger and a president : imperceptible celebrity facial cues influence trust and preference
Tanner, Robin J.
;
Maeng, Ahreum
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
4
,
pp. 769-783
Persistent link: https://www.econbiz.de/10009686804
Saved in:
8
Affect-gating
King, Dan
;
Janiszewski, Chris A.
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
4
,
pp. 697-711
Persistent link: https://www.econbiz.de/10009409018
Saved in:
9
Consumer neuroscience : the effect of retail brands on the perception of product packaging
Hubert, Marco
;
Hubert, Anita Mirja
;
Sommer, Jens
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
4
,
pp. 28-33
Persistent link: https://www.econbiz.de/10003868578
Saved in:
10
"Implicit diagnostics" : die Fenster zum Unbewussten öffnen
Scarabis, Martin
;
Heinsen, Sven
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
6
,
pp. 29-33
Persistent link: https://www.econbiz.de/10003781246
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