Consumer neuroscience : the effect of retail brands on the perception of product packaging
Year of publication: |
2009
|
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Authors: | Hubert, Marco ; Hubert, Anita Mirja ; Sommer, Jens ; Kenning, Peter |
Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 26.2009, 4, p. 28-33
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Subject: | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Neurowissenschaften | Neuroscience | Einzelhandel | Retail trade | Markenimage | Brand image | Neuromarketing | Wahrnehmung | Perception |
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