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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"International journal of retail & distribution management"
~person:"Gauri, Dinesh Kumar"
~person:"Ieva, Marco"
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Consumer behaviour
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Sales promotion
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Verkaufsförderung
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Beziehungsmarketing
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Einzelhandel
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
International journal of retail & distribution management
Exploring omnichannel retailing : common expectations and diverse realities
1
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of retailing
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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Boomerang effects of low price discounts : how low price discounts affect purchase propensity
Cai, Fengyan
;
Bagchi, Rajesh
;
Gauri, Dinesh Kumar
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 804-816
Persistent link: https://www.econbiz.de/10011435803
Saved in:
2
Retail shopper marketing: the future of promotional flyers
Ziliani, Cristina
;
Ieva, Marco
- In:
International journal of retail & distribution management
43
(
2015
)
6
,
pp. 488-502
Persistent link: https://www.econbiz.de/10011387793
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