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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~language:"eng"
~person:"Heath, Timothy B."
~person:"Hyun, Yong J."
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Predicting memory for components of TV commercials from EEG
Rothschild, Michael
- In:
Journal of consumer research : JCR ; an …
16
(
1990
)
4
,
pp. 472-478
Persistent link: https://www.econbiz.de/10001098517
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The cognitive processing of misleading advertising in young and old adults : asessment and training
Gaeth, Gary J.
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10001031363
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