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isPartOf:"Journal of current issues and research in advertising : JCIRA"
~language:"eng"
~subject:"Australia"
~subject:"Credibility"
~subject:"Geschlecht"
~subject:"Social marketing"
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Credibility
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Social marketing
Psychology of advertising
6
Werbepsychologie
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Advertising effects
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Werbewirkung
4
Advertising
3
Consumer behaviour
3
Konsumentenverhalten
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USA
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United States
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Werbung
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Celebrity endorsement
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Celebrity-Werbung
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Print advertising
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Australien
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Avery, Elizabeth Johnson
1
Carlson, Les
1
Haley, Eric
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Hopkins, Christopher D.
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Lee, Yoon-joo
1
Lord, Kenneth R.
1
Nan, Xiaoli
1
Putrevu, Sanjay
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Journal of current issues and research in advertising : JCIRA
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
5
Psychology & marketing
5
Discussion paper series / IZA
2
Gender, culture, and consumer behavior
2
Journal of advertising research
2
Journal of business research : JBR
2
Transmission
2
A research agenda for economic psychology
1
Advances in group processes
1
Auditing and Accounting Studies
1
CESifo working papers
1
Critical concepts in economics
1
Discussion paper / Centre for Economic Policy Research
1
ERIM report series research in management
1
Ethics, social responsibility and sustainability in marketing
1
Global journal of business research : GJBR
1
Health marketing quarterly
1
IZA Discussion Paper
1
International employment relations review
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of internet commerce
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Perspectives in economic psychology
1
Praeger special studies
1
Research
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The journal of behavioral finance : a publication of the Institute of Behavioral Finance
1
Working papers / Innocenzo Gasparini Institute for Economic Research
1
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1
Perceived source credibility and advertising persuasiveness : an investigation of moderators and psychological processes
Nan, Xiaoli
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
2
,
pp. 195-211
Persistent link: https://www.econbiz.de/10009770245
Saved in:
2
The role of gender and message strategy in the perception of advocacy advertising
Lee, Yoon-joo
;
Haley, Eric
;
Avery, Elizabeth Johnson
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 47-57
Persistent link: https://www.econbiz.de/10003987006
Saved in:
3
Informational and transformational responses to celebrity endorsements
Lord, Kenneth R.
;
Putrevu, Sanjay
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003862200
Saved in:
4
The efficacy of the use of implicature and actor portrayal labels by non-profits in anti-smoking print advertisements
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 65-78
Persistent link: https://www.econbiz.de/10003807886
Saved in:
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