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isPartOf:"Journal of current issues and research in advertising : JCIRA"
~language:"eng"
~subject:"Australia"
~subject:"Credibility"
~subject:"Social marketing"
~subject:"Wahrnehmung"
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Australia
Credibility
Social marketing
Wahrnehmung
Psychology of advertising
6
Werbepsychologie
6
Advertising effects
4
Werbewirkung
4
Advertising
3
Consumer behaviour
3
Konsumentenverhalten
3
USA
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United States
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Werbung
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Celebrity endorsement
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Celebrity-Werbung
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Glaubwürdigkeit
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Print advertising
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Printwerbung
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Australien
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Brand image
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Brand management
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Chinese (People)
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Chinesen
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Avery, Elizabeth Johnson
1
Carlson, Les
1
Haley, Eric
1
Hopkins, Christopher D.
1
Lee, Yoon-joo
1
Lord, Kenneth R.
1
Nan, Xiaoli
1
Putrevu, Sanjay
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Shanahan, Kevin J.
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Journal of current issues and research in advertising : JCIRA
Psychology & marketing
9
Journal of advertising : official publication of the American Academy of Advertising
5
International journal of advertising : the review of marketing communications
4
Journal of business research : JBR
3
Journal of marketing communications
3
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
3
ERIM report series research in management
2
Journal of promotion management : JPM
2
Transmission
2
A research agenda for economic psychology
1
Asia Pacific journal of marketing and logistics
1
Auditing and Accounting Studies
1
Bank of Italy Temi di Discussione (Working Paper)
1
Corporate communications : an international journal
1
Critical concepts in economics
1
Ethics, social responsibility and sustainability in marketing
1
Giornale degli economisti e annali di economia
1
Handbook on place branding and marketing
1
Health marketing quarterly
1
International employment relations review
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of technology marketing : IJTMkt
1
Journal of advertising research
1
Journal of consumer behaviour : an international research review
1
Journal of consumer marketing
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international management
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of travel and tourism marketing
1
Marketing and consumer psychology series
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
NBER Working Paper
1
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ECONIS (ZBW)
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1
Perceived source credibility and advertising persuasiveness : an investigation of moderators and psychological processes
Nan, Xiaoli
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
2
,
pp. 195-211
Persistent link: https://www.econbiz.de/10009770245
Saved in:
2
The role of gender and message strategy in the perception of advocacy advertising
Lee, Yoon-joo
;
Haley, Eric
;
Avery, Elizabeth Johnson
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 47-57
Persistent link: https://www.econbiz.de/10003987006
Saved in:
3
Informational and transformational responses to celebrity endorsements
Lord, Kenneth R.
;
Putrevu, Sanjay
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003862200
Saved in:
4
The efficacy of the use of implicature and actor portrayal labels by non-profits in anti-smoking print advertisements
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 65-78
Persistent link: https://www.econbiz.de/10003807886
Saved in:
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