//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of customer behaviour"
~isPartOf:"Legends in marketing"
~source:"econis"
~subject:"B2B marketing"
~subject:"Marketingtheorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"B2B relationship"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
B2B marketing
Marketingtheorie
B-to-B-Marketing
17
Business-to-business marketing
17
Beziehungsmarketing
7
Relationship marketing
7
Lieferantenmanagement
6
Supplier relationship management
6
Marketing management
4
Marketingmanagement
4
E-commerce
3
Electronic Commerce
3
Marketing theory
3
Customer value
2
Kundenwert
2
Marketing
2
USA
2
United States
2
Advertising industry
1
Alibaba
1
B2B
1
B2B branding
1
B2B companies
1
B2B customer
1
B2B trade fair performance
1
B2C
1
Beschaffung
1
Brand management
1
Business to business
1
CRM system
1
Capital goods
1
Case study method
1
Case study research
1
Classification
1
Competition
1
Competitive analysis
1
Consumer behaviour
1
Customer satisfaction
1
Customers
1
Deutschland
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Festschrift
1
Language
All
English
3
Author
All
Brennan, Ross
1
Cockayne, David
1
Grewal, Rajdeep
1
Kumar, V.
1
Sheth, Jagdish N.
1
Published in...
All
Journal of customer behaviour
Legends in marketing
Industrial marketing management : the international journal for industrial and high-tech firms
60
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
11
The journal of business & industrial marketing
11
Journal of business-to-business marketing
10
Journal of business research : JBR
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Marketing theory
3
Asia Pacific journal of marketing and logistics
2
Business-to-Business-Marketing
2
Corporate reputation review : an international journal
2
Journal of the Academy of Marketing Science
2
Management decision : MD
2
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business horizons
1
Critical perspectives on international business
1
Economic research
1
Edward Elgar E-Book Archive
1
Elgar original reference
1
Entwicklungen des Investitionsgütermarketing
1
Fundamentals of business-to-business marketing
1
Gabler Edition Wissenschaft
1
Handbook of business-to-business marketing
1
International business review : the official journal of the European International Business Academy
1
International journal of Indian culture and business management : IJICBM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of services and operations management
1
Journal of Business & Industrial Marketing
1
Journal of business market management : JBM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of strategic marketing
1
Management research review
1
Marketing : ZFP ; journal of research and management
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Redefining B2B relationship marketing : insight form postmodern Alibaba
Cockayne, David
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10011655455
Saved in:
2
The industrial/consumer dichotomy in marketing : can formal taxonomic thinking help?
Brennan, Ross
- In:
Journal of customer behaviour
11
(
2012
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10009722614
Saved in:
3
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->