The industrial/consumer dichotomy in marketing : can formal taxonomic thinking help?
Year of publication: |
2012
|
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Authors: | Brennan, Ross |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 11.2012, 4, p. 311-323
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Subject: | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Klassifikation | Classification | Marketingtheorie | Marketing theory |
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