//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of customer behaviour"
~source:"econis"
~subject:"Alibaba"
~subject:"Digital technologies"
~subject:"Marketingtheorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"B2B relationship"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Alibaba
Digital technologies
Marketingtheorie
B-to-B-Marketing
13
Business-to-business marketing
13
Beziehungsmarketing
6
Lieferantenmanagement
6
Relationship marketing
6
Supplier relationship management
6
E-commerce
3
Electronic Commerce
3
Marketing management
3
Marketingmanagement
3
Customer value
2
Kundenwert
2
Marketing
2
Marketing theory
2
USA
2
United States
2
Advertising industry
1
B2B
1
B2B branding
1
B2B companies
1
B2B customer
1
B2B marketing
1
B2B trade fair performance
1
B2C
1
Brand management
1
Business to business
1
CRM system
1
Capital goods
1
Case study method
1
Case study research
1
Classification
1
Competition
1
Competitive analysis
1
Consumer behaviour
1
Customer satisfaction
1
Customers
1
Deutschland
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Bolat, Elvira
1
Brennan, Ross
1
Cockayne, David
1
Strong, Jack
1
Published in...
All
Journal of customer behaviour
Industrial marketing management : the international journal for industrial and high-tech firms
35
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
11
Journal of business-to-business marketing
9
The journal of business & industrial marketing
6
Business-to-Business-Marketing
2
Marketing theory
2
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
2
Edward Elgar E-Book Archive
1
Elgar original reference
1
Entwicklungen des Investitionsgütermarketing
1
Fundamentals of business-to-business marketing
1
Gabler Edition Wissenschaft
1
Handbook of business-to-business marketing
1
International journal of services and operations management
1
Journal of Business & Industrial Marketing
1
Journal of business market management : JBM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of the Academy of Marketing Science
1
Legends in marketing
1
Management decision : MD
1
Marketing : ZFP ; journal of research and management
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Marketing-mix strategies - product strategy and promotion strategy
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Prace naukowe / Akademia Ekonomiczna Im. Karola Adamieckiego
1
Research
1
Research handbooks in business and management series
1
Rethinking marketing : developing a new understanding of markets
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
SpringerLink / Bücher
1
The impact of theory on representations of the consumer and the marketing organisation
1
The marketing book
1
Volume 21, Issue 2
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Redefining B2B relationship marketing : insight form postmodern Alibaba
Cockayne, David
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10011655455
Saved in:
2
A qualitative inquiry into customers' perspectives on branding and the role of digital technologies in B2B : a case study of Panasonic
Strong, Jack
;
Bolat, Elvira
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 97-116
Persistent link: https://www.econbiz.de/10011655461
Saved in:
3
The industrial/consumer dichotomy in marketing : can formal taxonomic thinking help?
Brennan, Ross
- In:
Journal of customer behaviour
11
(
2012
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10009722614
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->