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isPartOf:"Journal of customer behaviour"
~source:"econis"
~subject:"B2B marketing"
~subject:"Brand management"
~subject:"Marketingtheorie"
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6
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Journal of customer behaviour
Industrial marketing management : the international journal for industrial and high-tech firms
121
The journal of business & industrial marketing
27
Journal of business research : JBR
18
Journal of business-to-business marketing
15
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
11
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
11
SpringerLink / Bücher
10
Innovatives Markenmanagement
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
The journal of product & brand management
5
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Gabler Edition Wissenschaft
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of strategic marketing
4
Corporate reputation review : an international journal
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Management decision : MD
3
Marketing intelligence & planning
3
Marketing theory
3
Research
3
Asia Pacific journal of marketing and logistics
2
Aufbruch : Ingredient Branding schafft Werte
2
Business-to-Business-Marketing
2
European journal of marketing : EJM
2
Gabler Edition Wissenschaft / Strategie, Marketing und Informationsmanagement
2
Handbook of business-to-business marketing
2
Innovative Markenführung und -implementierung
2
Journal of business market management : JBM
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing theory and practice
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of the Academy of Marketing Science
2
Kommunikation und Krise : wie Entscheider die Wirklichkeit definieren
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Marketing : ZFP ; journal of research and management
2
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
The journal of brand management : an international journal
2
The marketing review
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ECONIS (ZBW)
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1
Redefining B2B relationship marketing : insight form postmodern Alibaba
Cockayne, David
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10011655455
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2
A qualitative inquiry into customers' perspectives on branding and the role of digital technologies in B2B : a case study of Panasonic
Strong, Jack
;
Bolat, Elvira
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 97-116
Persistent link: https://www.econbiz.de/10011655461
Saved in:
3
The industrial/consumer dichotomy in marketing : can formal taxonomic thinking help?
Brennan, Ross
- In:
Journal of customer behaviour
11
(
2012
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10009722614
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