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isPartOf:"Journal of customer behaviour"
~source:"econis"
~subject:"B2B marketing"
~subject:"Customer value"
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Journal of customer behaviour
Industrial marketing management : the international journal for industrial and high-tech firms
62
The journal of business & industrial marketing
18
Journal of business research : JBR
15
Journal of business-to-business marketing
8
Journal of marketing
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Innovation in pricing : contemporary theories and best practices
4
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4
Creating and managing superior customer value
3
Management decision : MD
3
Marketing intelligence & planning
3
Asia Pacific journal of marketing and logistics
2
Beiträge zum Controlling
2
Corporate reputation review : an international journal
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of service research
2
Journal of the Academy of Marketing Science
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Business horizons
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Business relationship management and marketing
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Business strategy and the environment
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California management review
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Critical perspectives on international business
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Doctoral dissertation
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1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Entrepreneurial challenges in the 21st century : creating stakeholder value co-creation
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Information systems and e-business management : ISeB
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
International business and economics research journal
1
International business review : the official journal of the European International Business Academy
1
International journal of Indian culture and business management : IJICBM
1
International journal of business and emerging markets : IJBEM
1
International journal of procurement management
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ECONIS (ZBW)
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1
Redefining B2B relationship marketing : insight form postmodern Alibaba
Cockayne, David
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10011655455
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2
Salespeople's value creation roles in customer interaction : an empirical study
Hohenschwert, Lena
- In:
Journal of customer behaviour
11
(
2012
)
2
,
pp. 145-166
Persistent link: https://www.econbiz.de/10009664027
Saved in:
3
A non-matrix approach to customer relationship portfolio management: a case study from the UK industrial market context
Talwar, Vishal
;
Burton, Jamie
;
Murphy, John A.
- In:
Journal of customer behaviour
7
(
2008
)
3
,
pp. 231-255
Persistent link: https://www.econbiz.de/10003774617
Saved in:
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