A non-matrix approach to customer relationship portfolio management: a case study from the UK industrial market context
Year of publication: |
2008
|
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Authors: | Talwar, Vishal ; Burton, Jamie ; Murphy, John A. |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 7.2008, 3, p. 231-255
|
Subject: | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Portfolio-Management | Portfolio selection | B-to-B-Marketing | Business-to-business marketing | Großbritannien | United Kingdom |
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