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isPartOf:"Journal of customer behaviour"
~source:"econis"
~subject:"B2B marketing"
~subject:"Marketingtheorie"
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Journal of customer behaviour
Industrial marketing management : the international journal for industrial and high-tech firms
60
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
11
The journal of business & industrial marketing
11
Journal of business-to-business marketing
10
Journal of business research : JBR
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing theory
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Asia Pacific journal of marketing and logistics
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Business-to-Business-Marketing
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Corporate reputation review : an international journal
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Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Critical perspectives on international business
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Entwicklungen des Investitionsgütermarketing
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Fundamentals of business-to-business marketing
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Handbook of business-to-business marketing
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International business review : the official journal of the European International Business Academy
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International journal of Indian culture and business management : IJICBM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of services and operations management
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Journal of Business & Industrial Marketing
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Journal of business market management : JBM
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Legends in marketing
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Redefining B2B relationship marketing : insight form postmodern Alibaba
Cockayne, David
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10011655455
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2
The industrial/consumer dichotomy in marketing : can formal taxonomic thinking help?
Brennan, Ross
- In:
Journal of customer behaviour
11
(
2012
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10009722614
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