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isPartOf:"Journal of customer behaviour"
~source:"econis"
~subject:"Digital technologies"
~subject:"Marketingtheorie"
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Journal of customer behaviour
Industrial marketing management : the international journal for industrial and high-tech firms
35
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
11
Journal of business-to-business marketing
9
The journal of business & industrial marketing
6
Business-to-Business-Marketing
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Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
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Entwicklungen des Investitionsgütermarketing
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International journal of services and operations management
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Journal of Business & Industrial Marketing
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Neue betriebswirtschaftliche Forschung : Nbf
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Prace naukowe / Akademia Ekonomiczna Im. Karola Adamieckiego
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Redefining B2B relationship marketing : insight form postmodern Alibaba
Cockayne, David
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10011655455
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2
A qualitative inquiry into customers' perspectives on branding and the role of digital technologies in B2B : a case study of Panasonic
Strong, Jack
;
Bolat, Elvira
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 97-116
Persistent link: https://www.econbiz.de/10011655461
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3
The industrial/consumer dichotomy in marketing : can formal taxonomic thinking help?
Brennan, Ross
- In:
Journal of customer behaviour
11
(
2012
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10009722614
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