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isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Bae, Byung Ryul"
~person:"Le, Angelina Nhat Hanh"
~subject:"Markenimage"
~subject:"Social Web"
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Markenimage
Social Web
Brand image
3
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
3
Brand
2
Markenartikel
2
Beziehungsmarketing
1
Brand attitude
1
Brand experience
1
Brand extension
1
Brand love
1
Brand loyalty
1
Brand preference
1
Brand trust
1
Confidence
1
Corporate rebranding
1
Emotion
1
Markentransfer
1
Markentreue
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Moderated mediation
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Product expertise
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Relationship marketing
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Bae, Byung Ryul
Le, Angelina Nhat Hanh
Chen, Jiawen
3
Liao, Junyun
3
Liu, Matthew Tingchi
3
Cheng, Julian Ming Sung
2
Cho, Heetae
2
Dong, Xuebing
2
Gorostidi-Martinez, Haritz
2
Hong, Zhao
2
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2
Huang, Stephen Chi-Tsun
2
Safeer, Asif Ali
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Xu, Weimin
2
Zhao, Xiaokang
2
Zúñiga, Miguel Ángel
2
Abbas, Jawad
1
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1
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1
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1
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1
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1
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1
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1
Alvarez, Maria D.
1
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1
Arancibia Carvajal, Sara
1
Arshad, M. Usman
1
Asadi, Hassan
1
Asakawa, Kiyoshi
1
Assaf, A.
1
Bai, Xuesong
1
Bandyopadhyay, Argho
1
Banerjee, Saikat
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Baoku, Li
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Journal of economic psychology : research in economic psychology and behavioral economics
Asia Pacific journal of marketing and logistics
International journal of contemporary hospitality management
1
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ECONIS (ZBW)
3
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1
Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul
;
Kim, Sung-Eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
Saved in:
2
Corporate rebranding and brand preference : brand name attitude and product expertise as moderators
Le, Angelina Nhat Hanh
;
Cheng, Julian Ming Sung
; …
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
6
,
pp. 602-620
Persistent link: https://www.econbiz.de/10010495832
Saved in:
3
Brand extension : using parent brand personality as leverage
Le, Angelina Nhat Hanh
;
Cheng, Julian Ming Sung
;
Lee, …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
4
,
pp. 599-618
Persistent link: https://www.econbiz.de/10009659854
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