Corporate rebranding and brand preference : brand name attitude and product expertise as moderators
Angelina Nhat Hanh Le, Julian Ming Sung Cheng, Hadi Kuntjara and Christy Ting-Jun Lin
| Year of publication: |
2014
|
|---|---|
| Authors: | Le, Angelina Nhat Hanh ; Cheng, Julian Ming Sung ; Kuntjara, Hadi ; Lin, Christy Ting-jun |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 26.2014, 6, p. 602-620
|
| Subject: | Brand preference | Brand attitude | Repositioning | Corporate rebranding | Product expertise | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010495832