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isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Chang, Man Kit"
~person:"Coker, Brent L. S."
~subject:"Social Web"
~subject:"Viral marketing"
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Chang, Man Kit
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Journal of economic psychology : research in economic psychology and behavioral economics
Asia Pacific journal of marketing and logistics
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
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ECONIS (ZBW)
2
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Exploring the nexus of social media influencers and consumer brand engagement
Cheung, Man Lai
;
Leung, Wilson Ka-shing
;
Yang, Morgan X.
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2370-2385
Persistent link: https://www.econbiz.de/10013553006
Saved in:
2
Seeking the opinions of others online : evidence of evaluation overshoot
Coker, Brent L. S.
- In:
Journal of economic psychology : research in economic …
33
(
2012
)
6
,
pp. 1033-1042
Persistent link: https://www.econbiz.de/10009687471
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