Seeking the opinions of others online : evidence of evaluation overshoot
Year of publication: |
2012
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Authors: | Coker, Brent L. S. |
Published in: |
Journal of economic psychology : research in economic psychology and behavioral economics. - Amsterdam [u.a.] : Elsevier, ISSN 0167-4870, ZDB-ID 865181-4. - Vol. 33.2012, 6, p. 1033-1042
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Subject: | Attitude formation | Internet social networking | Internet | Social Web | Social web | Soziales Netzwerk | Social network | Konsumentenverhalten | Consumer behaviour | Meinung | Opinion | Virales Marketing | Viral marketing | Electronic Commerce | E-commerce |
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