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isPartOf:"Journal of financial services marketing : JFSM"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Stanko, Michael A."
~subject:"Credit card"
~subject:"Customer purchases"
~subject:"Internet marketing"
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Journal of financial services marketing : JFSM
Journal of the Academy of Marketing Science
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Brand-generated social media content and its differential impact on loyalty program members
Hernández-Ortega, Blanca I.
;
Stanko, Michael A.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1071-1090
Persistent link: https://www.econbiz.de/10013390497
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