Brand-generated social media content and its differential impact on loyalty program members
Blanca I. Hernández-Ortega, Michael A. Stanko, Rishika Rishika, Francisco-Jose Molina-Castillo, José Franco
| Year of publication: |
2022
|
|---|---|
| Authors: | Hernández-Ortega, Blanca I. ; Stanko, Michael A. ; Rishika, Rishika ; Molina-Castillo, Francisco-Jose ; Franco, José |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 50.2022, 5, p. 1071-1090
|
| Subject: | Brand-generated content | Customer experience | Loyalty programs | Social media | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-022-00869-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013390497