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isPartOf:"Journal of global marketing"
subject:"USA"
~person:"Biswas, Somdutta"
~person:"Rajaretnam, Jeyachandran"
~subject:"Innovation adoption"
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Innovation adoption
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Rajaretnam, Jeyachandran
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A multi-stage model of adoption of online buying in India
Rajaretnam, Jeyachandran
;
Sheth, Jagdish N.
- In:
Journal of global marketing
31
(
2018
)
2
,
pp. 60-72
Persistent link: https://www.econbiz.de/10011963086
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2
Celebrity endorsements in advertisements and consumer perceptions : a cross-cultural study
Biswas, Somdutta
;
Hussain, Mahmood
;
O'Donnell, Kathleen
- In:
Journal of global marketing
22
(
2009
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003857679
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