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isPartOf:"Journal of global marketing"
subject:"USA"
~person:"Diwan, Saloni Pawan"
~subject:"Brand image"
~subject:"Nationalkultur"
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Investigating the relationship among desired, actual, and perceptual positioning strategies of Indian car brands
Diwan, Saloni Pawan
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 314-323
Persistent link: https://www.econbiz.de/10011654450
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