Investigating the relationship among desired, actual, and perceptual positioning strategies of Indian car brands
Saloni Pawan Diwan
| Year of publication: |
2016
|
|---|---|
| Authors: | Diwan, Saloni Pawan |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 29.2016, 1/5, p. 314-323
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| Subject: | Automobile industry | congruence | car brand | positioning activities | perceived strategies | Konsumentenverhalten | Consumer behaviour | Kfz-Industrie | Automotive industry | Markenführung | Brand management | Kraftfahrzeug | Motor vehicle | Indien | India | Markenimage | Brand image | Kfz-Markt | Automotive market | Markenartikel | Brand | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2015.1133868 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011654450