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isPartOf:"Journal of global marketing"
subject:"USA"
~person:"Kumar, Archana"
~subject:"Designation of origin"
~subject:"Nationalkultur"
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Journal of global marketing
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The international review of retail, distribution and consumer research
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Brand analysis of US global and local brands in India : the case of Levi's
Bhardwaj, Vertica
;
Kumar, Archana
;
Kim, Youn-kyung
- In:
Journal of global marketing
23
(
2010
)
1
,
pp. 80-94
Persistent link: https://www.econbiz.de/10003952667
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