Brand analysis of US global and local brands in India : the case of Levi's
Vertica Bhardwaj; Archana Kumar; Youn-Kyung Kim
| Year of publication: |
2010
|
|---|---|
| Authors: | Bhardwaj, Vertica ; Kumar, Archana ; Kim, Youn-kyung |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 23.2010, 1, p. 80-94
|
| Subject: | Markenimage | Brand image | Auslandsinvestition | Foreign investment | Amerikanisch | American | Beziehungsmarketing | Relationship marketing | Wettbewerbsanalyse | Competitive analysis | USA | United States | Indien | India |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003952667