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isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Hong, Zhao"
~person:"Seidel, Jana"
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Consumer behaviour
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App adoption
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Asia Pacific journal of marketing and logistics
1
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ECONIS (ZBW)
2
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App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
2
The shifting range of optimal web site complexity
Mai, Robert
;
Hoffmann, Stefan
;
Schwarz, Uta
;
Niemand, Thomas
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 101-116
Persistent link: https://www.econbiz.de/10010399460
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