App adoption : the effect on purchasing of customers who have used a mobile website previously
Year of publication: |
2019
|
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Authors: | Liu, Huan ; Lobschat, Lara ; Verhoef, Peter C. ; Hong, Zhao |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 47.2019, p. 16-34
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Subject: | Mobile channels | App adoption | High-price products | Customer loyalty | Konsumentenverhalten | Consumer behaviour | Mobile Anwendung | Mobile application | Beziehungsmarketing | Relationship marketing | Website | Innovationsakzeptanz | Innovation adoption | Mobile Business | Mobile business | Mobilkommunikation | Mobile communications | Online-Marketing | Internet marketing | Online-Handel | Online retailing |
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