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isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~isPartOf:"Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021"
~person:"Kerrigan, Finola"
~subject:"Brand management"
~subject:"Markenführung"
~type:"article"
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Journal of macromarketing : examining the interactions among markets, marketing, and society
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
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Nation branding : a critical appraisal of incredible India
Kerrigan, Finola
;
Shivanandan, Jyotsna
;
Hede, Anne-Marie
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
3
,
pp. 319-327
Persistent link: https://www.econbiz.de/10009621038
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