Nation branding : a critical appraisal of incredible India
Finola Kerrigan, Jyotsna Shivanandan, and Anne-Marie Hede
| Year of publication: |
2012
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|---|---|
| Authors: | Kerrigan, Finola ; Shivanandan, Jyotsna ; Hede, Anne-Marie |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 32.2012, 3, p. 319-327
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| Subject: | Herkunftsbezeichnung | Designation of origin | Markenführung | Brand management | Standortmarketing | Place marketing | Indien | India |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009621038