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isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~isPartOf:"Tourism management : research, policies, practice"
~person:"Kerrigan, Finola"
~person:"Petersen, Sibylle"
~subject:"Brand image"
~subject:"Standortmarketing"
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Journal of macromarketing : examining the interactions among markets, marketing, and society
Tourism management : research, policies, practice
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Branding the destination versus the place : the effects of brand complexity and identification for residents and visitors
Zenker, Sebastian
;
Braun, Erik
;
Petersen, Sibylle
- In:
Tourism management : research, policies, practice
58
(
2017
),
pp. 15-27
Persistent link: https://www.econbiz.de/10011634626
Saved in:
2
Nation branding : a critical appraisal of incredible India
Kerrigan, Finola
;
Shivanandan, Jyotsna
;
Hede, Anne-Marie
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
3
,
pp. 319-327
Persistent link: https://www.econbiz.de/10009621038
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