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isPartOf:"Journal of marketing communications"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing research : JMR"
~person:"Maheswaran, Durairaj"
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Journal of marketing communications
European journal of marketing : EJM
Journal of marketing research : JMR
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The influence of consumers' lay theories on approach/avoidance motivation
Jain, Shailendra Pratap
;
Mathur, Pragya
;
Maheswaran, …
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 56-65
Persistent link: https://www.econbiz.de/10003810252
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