The influence of consumers' lay theories on approach/avoidance motivation
Year of publication: |
2009
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Authors: | Jain, Shailendra Pratap ; Mathur, Pragya ; Maheswaran, Durairaj |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 46.2009, 1, p. 56-65
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Subject: | Konsumentenverhalten | Consumer behaviour | Printwerbung | Print advertising | Werbewirkung | Advertising effects | Wahrnehmung | Perception | Theorie | Theory |
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