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isPartOf:"Journal of marketing communications"
~isPartOf:"Information systems research : ISR"
~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
~subject:"Marketing management"
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Journal of marketing communications
Information systems research : ISR
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
Management science : journal of the Institute for Operations Research and the Management Sciences
2
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International journal of pharmaceutical and healthcare marketing : IJPHM
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Information transparency in business-to-consumer markets : concepts, framework, and research agenda
Granados, Nelson
;
Gupta, Alok
;
Kauffman, Robert J.
- In:
Information systems research : ISR
21
(
2010
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10003995704
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2
The role of disclosure in organized word-of-mouth marketing programs
Carl, Walter J.
- In:
Journal of marketing communications
14
(
2008
)
3
,
pp. 225-241
Persistent link: https://www.econbiz.de/10003767530
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