The role of disclosure in organized word-of-mouth marketing programs
Walter J. Carl
Year of publication: |
2008
|
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Authors: | Carl, Walter J. |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 14.2008, 3, p. 225-241
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Subject: | Virales Marketing | Viral marketing | Produktinformation | Product information | Marketingmanagement | Marketing management |
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