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isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing research : JMR"
~person:"Chun, Wootae"
~person:"Nieves-Pizarro, Yadira"
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Journal of marketing communications
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Advertising in times of war : themes in Argentine print advertising during the Malvinas/Falklands War
Mundel, Juan
;
Nieves-Pizarro, Yadira
- In:
Journal of marketing communications
25
(
2019
)
2
,
pp. 158-179
Persistent link: https://www.econbiz.de/10012203277
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Localizing to Arabic consumers : insights from print advertising
Sobh, Rana
;
Singh, Nitish
;
Chun, Wootae
;
Benmamoun, Mamoun
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 190-211
Persistent link: https://www.econbiz.de/10011852940
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