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isPartOf:"Journal of marketing management : MM"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Gabler Edition Wissenschaft / Marken- und Produktmanagement"
~isPartOf:"Marketing intelligence & planning"
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Search: subject_exact:"Product-line extension"
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Brand extension
27
Markentransfer
27
Brand management
16
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14
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14
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13
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Journal of marketing management : MM
European journal of marketing : EJM
Gabler Edition Wissenschaft / Marken- und Produktmanagement
Marketing intelligence & planning
The journal of brand management : an international journal
28
Journal of business research : JBR
24
The journal of product & brand management
21
Psychology & marketing
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Brand management ; Vol. 3
10
Journal of the Academy of Marketing Science
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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SpringerLink / Bücher
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Reihe: Marketing : MAR
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AMS review : official publication of the Academy of Marketing Science
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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International journal of hospitality management
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
27
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27
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1
Extending service brands into products versus services : multilevel analyses of key success drivers
Sichtmann, Christina
;
Schoefer, Klaus
;
Blut, Markus
; …
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 200-218
Persistent link: https://www.econbiz.de/10011626472
Saved in:
2
Comparing consumer evaluations of services-to-services brand extensions with services-to-goods
Ramanathan, Jayasankar
;
Velayudhan, Sanal Kumar
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 877-891
Persistent link: https://www.econbiz.de/10011798060
Saved in:
3
Brand extension similarity can backfire when you look for something specific
Dimitriu, Radu
;
Warlop, Luk
;
Samuelsen, Bendik Meling
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 850-868
Persistent link: https://www.econbiz.de/10011708355
Saved in:
4
Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
Saved in:
5
The role of perceived value in vertical brand extensions of luxury and premium brands
Dall'Olmo Riley, Francesca
;
Pina, José M.
;
Bravo, Rafael
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 881-913
Persistent link: https://www.econbiz.de/10011309047
Saved in:
6
Consumer evaluation in new products : the perspective of situational strenght
Chang, Aihwa
;
Tseng, Timmy H.
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 806-826
Persistent link: https://www.econbiz.de/10011298083
Saved in:
7
Evaluating brand extensions, fit perceptions and post-extension brand image : does size matter?
Dall'Olmo Riley, Francesca
;
Hand, Chris
;
Guido, Francesca
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 904-924
Persistent link: https://www.econbiz.de/10010411303
Saved in:
8
Call back the jury : reinvestigating the effects of fit and parent brand quality in determining brand extension success
Milberg, Sandra J.
;
Goodstein, Ronald Charles
;
Sinn, …
- In:
Journal of marketing management : MM
29
(
2013
)
3/4
,
pp. 374-390
Persistent link: https://www.econbiz.de/10009761861
Saved in:
9
Extend to online or offline? : the effects of web-brand extension mode, similarity, and brand concept on consumer evaluation
Jin, Liyin
;
Zou, Deqiang
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 755-771
Persistent link: https://www.econbiz.de/10009790979
Saved in:
10
The impact of customer-company identification on consumer reactions to new corporate initiatives : the case of brand extensions
Ashraf, Rohail
;
Merunka, Dwight
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 489-507
Persistent link: https://www.econbiz.de/10010127916
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