The role of perceived value in vertical brand extensions of luxury and premium brands
Year of publication: |
2015
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Authors: | Dall'Olmo Riley, Francesca ; Pina, José M. ; Bravo, Rafael |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 31.2015, 7/8, p. 881-913
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Subject: | vertical brand extension | luxury brand | perceived value | purchase intention | mediating variable | SEM-PLS | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Markentransfer | Brand extension | Markenführung | Brand management |
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