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isPartOf:"Journal of marketing management : MM"
~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"The journal of brand management : an international journal"
~person:"Bech-Larsen, Tino"
~person:"Bougoure, Ursula S."
~subject:"Consumer behaviour"
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Bech-Larsen, Tino
Bougoure, Ursula S.
Fetscherin, Marc
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Journal of marketing management : MM
European journal of operational research : EJOR
The journal of brand management : an international journal
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The effects of affective and utilitarian brand relationships on brand consideration
Leung, Lai Cheung
;
Bougoure, Ursula S.
;
Miller, Karen W.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 469-484
Persistent link: https://www.econbiz.de/10010423875
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2
Two studies of consequences and actionable antecedents of brand love
Bergkvist, Lars
;
Bech-Larsen, Tino
- In:
The journal of brand management : an international journal
17
(
2009/10
)
7
,
pp. 504-518
Persistent link: https://www.econbiz.de/10008652683
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