The effects of affective and utilitarian brand relationships on brand consideration
Year of publication: |
2014
|
---|---|
Authors: | Leung, Lai Cheung ; Bougoure, Ursula S. ; Miller, Karen W. |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 21.2014, 6, p. 469-484
|
Subject: | brand consideration | consumer-brand relationships | utilitarian brand relationships | affective brand relationships | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Markenimage | Brand image | Utilitarismus | Utilitarianism | Emotion |
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