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isPartOf:"Journal of marketing management : MM"
~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"The journal of brand management : an international journal"
~person:"Bech-Larsen, Tino"
~person:"Bowden, Jana"
~subject:"Consumer behaviour"
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Bech-Larsen, Tino
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Journal of marketing management : MM
European journal of operational research : EJOR
The journal of brand management : an international journal
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Problems and perspectives in management : PPM ; international research journal
1
The handbook of communication engagement
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Service relationships and the customer disengagement : engagement conundrum
Bowden, Jana
;
Gabbott, Mark
;
Naumann, Kay
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 774-806
Persistent link: https://www.econbiz.de/10011309054
Saved in:
2
Two studies of consequences and actionable antecedents of brand love
Bergkvist, Lars
;
Bech-Larsen, Tino
- In:
The journal of brand management : an international journal
17
(
2009/10
)
7
,
pp. 504-518
Persistent link: https://www.econbiz.de/10008652683
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