Service relationships and the customer disengagement : engagement conundrum
Year of publication: |
2015
|
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Authors: | Bowden, Jana ; Gabbott, Mark ; Naumann, Kay |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 31.2015, 7/8, p. 774-806
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Subject: | customer disengagement | relationship ending | customer engagement | service relationships | services | utilitarian | functional | participative | co-creation | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Lieferantenmanagement | Supplier relationship management | Dienstleistungssektor | Service industry | Kundenzufriedenheit | Customer satisfaction | Dienstleistung | Services | Dienstleistungsqualität | Service quality |
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