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isPartOf:"Journal of marketing management : MM"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of electronic customer relationship management : IJECRM"
~isPartOf:"Springer eBook Collection / Business and Economics"
~person:"Matanda, Margaret Jekanyika"
~person:"Ranjan, Jayanthi"
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Search: subject_exact:"Beziehungsmanagement"
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Beziehungsmarketing
8
Relationship marketing
8
Data Mining
4
Data mining
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2
Brand management
2
Erfolgsfaktor
2
Markenführung
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internal customer orientation
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Matanda, Margaret Jekanyika
Ranjan, Jayanthi
Keramati, Abbas
10
Naudé, Peter
8
Terho, Harri
8
La Rocca, Antonella
7
Agnihotri, Raj
6
Eggert, Andreas
6
Snehota, Ivan
6
Casidy, Riza
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Ewing, Michael
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Frow, Pennie
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Henneberg, Stephan
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Itani, Omar S.
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Jaakkola, Elina
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Keränen, Joona
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Kleinaltenkamp, Michael
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Lacoste, Sylvie
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Mehrabi, Hamed
4
Nyadzayo, Munyaradzi W.
4
Prior, Daniel D.
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Ritter, Thomas
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Ruyter, Ko de
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Sharma, Arun
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Wang, Danny T.
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Wang, Xinchun
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Ahlert, Dieter
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Bhatnagar, Vishal
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Biggemann, Sergio
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Brodie, Roderick J.
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Bush, Alan J.
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Buttle, Francis A.
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Cadeaux, Jack
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Chaker, Nawar N.
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Conduit, Jodie
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Journal of marketing management : MM
Industrial marketing management : the international journal for industrial and high-tech firms
International journal of electronic customer relationship management : IJECRM
Springer eBook Collection / Business and Economics
International journal of networking and virtual organisations : IJNVO
2
Direct marketing : an international journal
1
International journal of logistics economics and globalisation
1
International journal of value chain management : IJVCM
1
The learning organization : TLO ; the international journal of critical studies in organizational learning
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ECONIS (ZBW)
8
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1
Balancing the act : the implications of jointly pursuing internal customer orientation and external customer orientation
Conduit, Jodie
;
Matanda, Margaret Jekanyika
;
Mavondo, …
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1320-1352
Persistent link: https://www.econbiz.de/10010433921
Saved in:
2
Internal marketing, internal branding, and organisational outcomes : the moderating role of perceived goal congruence
Matanda, Margaret Jekanyika
;
Ndubisi, Nelson Oly
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1030-1055
Persistent link: https://www.econbiz.de/10010194412
Saved in:
3
Value drivers for technology enabled sales force automation
Puri, Sandeep
;
Ranjan, Jayanthi
- In:
International journal of electronic customer …
5
(
2011
)
3/4
,
pp. 259-271
Persistent link: https://www.econbiz.de/10009489247
Saved in:
4
Brand relationship and brand equity in franchising
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret Jekanyika
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1103-1115
Persistent link: https://www.econbiz.de/10009490242
Saved in:
5
Real-time analysis on finding significance of data mining on CRM of service sector organisations : an Indian perspective
Bhatnagar, Vishal
;
Ranjan, Jayanthi
;
Singh, Raghuvir
- In:
International journal of electronic customer …
5
(
2011
)
2
,
pp. 171-201
Persistent link: https://www.econbiz.de/10009297339
Saved in:
6
Principles for successful mobile CRM in organisations from data mining perspective
Bhatnagar, Vishal
;
Ranjan, Jayanthi
- In:
International journal of electronic customer …
4
(
2010
)
3
,
pp. 280-301
Persistent link: https://www.econbiz.de/10008826195
Saved in:
7
Application of segmentation in customer relationship management : a data mining perspective
Ranjan, Jayanthi
;
Agarwal, Ruchi
- In:
International journal of electronic customer …
3
(
2009
)
4
,
pp. 402-414
Persistent link: https://www.econbiz.de/10003935726
Saved in:
8
Data mining tools: a CRM perspective
Ranjan, Jayanthi
;
Bhatnagar, Vishal
- In:
International journal of electronic customer …
2
(
2008
)
4
,
pp. 315-331
Persistent link: https://www.econbiz.de/10003787128
Saved in:
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