Principles for successful mobile CRM in organisations from data mining perspective
Year of publication: |
2010
|
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Authors: | Bhatnagar, Vishal ; Ranjan, Jayanthi |
Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 4.2010, 3, p. 280-301
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Subject: | Mobile Business | Mobile business | Beziehungsmarketing | Relationship marketing | Data Mining | Data mining | Mobilkommunikation | Mobile communications | Erfolgsfaktor | Success factor |
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