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isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~subject:"Developing countries"
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Search: subject_exact:"Internationale Werbung"
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Developing countries
International marketing
137
Internationales Marketing
137
Consumer behaviour
32
Konsumentenverhalten
32
Welt
23
World
23
Globalisierung
21
Globalization
21
USA
20
United States
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17
Markenimage
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Cultural identity
15
Kulturelle Identität
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China
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Brand management
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Markenführung
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Marketing management
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Marketingmanagement
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macromarketing
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Rules of origin
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Andaleeb, Syed S.
1
Castro Aristizabal, Geovanny
1
Dawson, Leslie M.
1
Erwee, Ronel
1
Escandon-Barbosa, Diana
1
Gardner, David Morgan
1
Hill, John S.
1
Hurtado-Ayala, Andrea
1
Jones, Joseph M.
1
Keegan, Warren J.
1
Kolk, Ans
1
Ng, Eric
1
Ramirez-Urraya, Agustín
1
Schooler, Robert D.
1
Sibanda, Khutula
1
Sreekumar, Arun
1
Still, Richard R.
1
Viswanathan, Madhu
1
Walle, Alf H.
1
Wildt, Albert R.
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Journal of marketing management : MM
Journal of global marketing
Journal of macromarketing : examining the interactions among markets, marketing, and society
Handbook of research in international marketing
4
The journal of development studies : JDS
3
International marketing ; Vol. 1
2
Journal of international marketing
2
Macromarketing - a global focus ; Vol. 4
2
United Nations publication
2
APROMA review
1
Advances in international marketing
1
Analytical studies on trade, environment and development
1
Asia Pacific journal of marketing and logistics
1
Bochumer Schriften zur Entwicklungsforschung und Entwicklungspolitik
1
Brand management in emerging markets : theories and practice
1
Cahiers de l'ISMEA / SG, Série "Sciences de gestion"
1
Changement social : histoires de vie et choix théoriques en sciences sociales
1
Collection coopération et développement
1
Contemporary economic policy : a journal of Western Economic Association International
1
Development & South-South cooperation
1
Discussion papers / United Nations Conference on Trade and Development
1
Economic review : journal of economics & business
1
Economies et sociétés : cahiers de l'ISMEA
1
European research studies
1
Exports of SMEs
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Hochschulschriften zur Betriebswirtschaftslehre
1
IFO-Studien : Zeitschrift für empirische Wirtschaftsforschung
1
Industrieökonomik und Finanzmärkte
1
International business and economics research journal
1
International business review : the official journal of the European International Business Academy
1
International journal of innovation management
1
International marketing ; Vol. 2
1
Journal of euromarketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of small business strategy
1
Libres opinions
1
Major theoretical debates and contemporary issues in marketing theory
1
Manual
1
Marketing theory
1
Public enterprise : quarterly journal
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ECONIS (ZBW)
9
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1
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9
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9
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date (oldest first)
1
Analyzing the association between bottom of the pyramid (BoP) and export performance in born global firms : a FGLS model approval between 2011 and 2021
Escandon-Barbosa, Diana
;
Castro Aristizabal, Geovanny
; …
- In:
Journal of global marketing
36
(
2023
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10014321500
Saved in:
2
How global marketing can be more global and more marketing : a bottom-up perspective from subsistence marketplaces
Viswanathan, Madhu
;
Sreekumar, Arun
- In:
Journal of global marketing
34
(
2021
)
4
,
pp. 282-291
Persistent link: https://www.econbiz.de/10012650604
Saved in:
3
Linking subsistence activities to global marketing systems : the role of institutions
Kolk, Ans
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
2
,
pp. 186-198
Persistent link: https://www.econbiz.de/10010380641
Saved in:
4
Factors that distinguish proactive versus reactive exporters : decisions by export firms in a developing country
Sibanda, Khutula
;
Erwee, Ronel
;
Ng, Eric
- In:
Journal of global marketing
24
(
2011
)
1
,
pp. 69-84
Persistent link: https://www.econbiz.de/10008987050
Saved in:
5
The strategy pyramid : strategic marketing analysis for developing countries
Andaleeb, Syed S.
- In:
Journal of global marketing
3
(
1989
)
1
,
pp. 7-32
Persistent link: https://www.econbiz.de/10001098390
Saved in:
6
Remanufacturing marketing strategies and developing countries
Walle, Alf H.
- In:
Journal of global marketing
1
(
1988
)
4
,
pp. 75-89
Persistent link: https://www.econbiz.de/10001086736
Saved in:
7
Multinational strategic planning for Third World markets
Dawson, Leslie M.
- In:
Journal of global marketing
1
(
1988
)
3
,
pp. 29-49
Persistent link: https://www.econbiz.de/10001086744
Saved in:
8
Transferability and adaptability of products and promotion themes in multinational marketing : MNCs in LDCs
Keegan, Warren J.
- In:
Journal of global marketing
1
(
1987
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10001090659
Saved in:
9
Strategy development for manufactured exports of Third World countries to developed countries
Schooler, Robert D.
- In:
Journal of global marketing
1
(
1987
)
1
,
pp. 53-68
Persistent link: https://www.econbiz.de/10001090662
Saved in:
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